Substance —
Building ambitious brands with purpose
Giving the brand design industry an inventive yet intuitive new tool to home in on their clients’ purpose, push creative boundaries and activate ambitions. Conceived, curated, named and launched, Substance goes far beyond traditional data analysis, teasing out deep understanding and uncovering hidden opportunities.







Substance has quickly become a trusted partner for agencies wanting to amplify their strategic offer, at speed, with minimum effort. Living entirely inside the browser, it can be used remotely anywhere in the world, revealing powerful insights previously only possible with intensive in-person workshops.


Project partners
Brand Partner: Hamish Makgill
Developer: Hoppermagic
Writing Partner: Fullstopnewparagraph
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