G.F Smith —
Inspiring through clarity of vision
Reinvigorating G.F Smith required an organisational shift, unifying the leadership team under a common vision. Defining what G.F Smith stood for and setting new benchmarks for future behaviour.
We established a new brand strategy to reposition the business and influence all decision-making, responsible for wide ranging activation including brand, product development, digital strategy, partnerships and events. Creating a new legacy for a 126-year-old brand.
Project partners
Brand Partner: MadeThought / Studio Makgill
Writing Partner: Regard
Event Photography: Akira Chatani
Film: Steven Fisher
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