Oliver Spencer — 
Transforming a fashion designer into a global brand

Strategic brand management that turned Oliver Spencer the individual into a distinctive fashion label, while retaining his unique character. We repositioned the brand, giving Oliver a strong platform for growth.

Oliver Spencer
London fashion week
Oliver Spencer
Brand values
Oliver Spencer
Lambs Conduit Street store
Oliver Spencer
Store signage
Oliver Spencer
Brand value
Oliver Spencer
Product label
Oliver Spencer
Product label
Oliver Spencer
Brand value

The tone of voice, identity, website and retail interiors encapsulated the brand’s strategy. The repositioning led to the opening of multiple retail stores in the UK, Canada, and permanent concessions in Liberty and Selfridges.

Oliver Spencer
Oliver Spencer
Oliver Spencer
Brand launch invite
Oliver Spencer
Brand value
Oliver Spencer
Brand value
Oliver Spencer
Brand design
Oliver Spencer
Product label

Project partners

Brand Partner: Joseph Burrin + James Groves
Writing Partner: Regard
Brand Photography: Lee Mawdsley

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