Luminate —
Impact that drives progress
A brand strategy that brought clarity to the complex world of philanthropy and advocacy. Articulating unwavering principles, courageous behaviour and a responsive attitude for the organisation eBay founder Pierre Omidyar set up committed to help build just and fair societies.
We helped Luminate communicate their vision and mission with conviction. Sharpening their areas of focus and developing a confident and assertive tone of voice. This was brought to life through print and digital, and an immersive event that launched the brand with a powerful statement of intent.
Project partners
Brand agency: OPX
Writing Partner: Fullstopnewparagraph
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