Compass Box —
Breaking with whisky convention
Compass Box was conceived as the antithesis to stereotypical scotch. So we created a brand built around 'fearless celebration’. A strategy designed to encapsulate the spirit of a unique whiskymaker who invents exciting flavours for adventurous drinkers.
We brought to life their pioneering attitude by showcasing the endless possibilities of whisky-making without rules. Inspiring conversation, encouraging discovery, while championing a clear and refreshing honesty about every detail.
Project partners
Brand Partner: Egelnick
Writing Partner: Fullstopnewparagraph
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