Buon Vino —
Complex wines simply understood
Connecting natural wine experts with discerning enthusiasts and inquisitive newcomers in equal measure, we positioned Buon Vino with a focus on meaningful clarity. Breaking down off-putting industry barriers, shifting the spotlight onto stimulating journeys and unexpected rewards, helping the playful brand spark conversations and create lasting impressions.
With each activation filtered through the ambition statement ‘Reward your Curiosity’, new customers were enticed by a combination of enriching experiences and accessible yet intriguing knowledge. Encouraged to explore and learn, we made sure they experienced Buon Vino’s promise of a true escape from the mundane.
Project partners
Brand Partner: Dapple
Writing Partner: Regard
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